Marketing Education

Marketing Education should:

• Encourage students to think critically.

• Stress the integration of and articulation with academics.

• Be sequenced so that broad-based understandings and skills provide a foundation to support advanced study of marketing.

• Enable students to acquire broad understandings of and skills in marketing so that they can transfer their skills and knowledge between and among industries.

• Enable students to understand and use technology to perform marketing activities.

• Stress the importance of interpersonal skills in diverse societies.

• Foster a realistic understanding of work.

• Foster an understanding and appreciation of business ethics.

• Utilize a variety of types of interactions with the business community.

Performance indicators are assigned to one of five curriculum-planning levels that represent a continuum of instruction ranging from simple to complex. These levels can be used as the basis for developing an unduplicated sequence of instruction for articulation between high school and postsecondary marketing courses. In these cases, instructors can agree as to how far along the continuum students will advance in high school so that postsecondary instructors can initiate instruction at that point in the continuum. This will enable students to focus on new, more advanced subject matter rather than on content previously mastered. This will also prepare for the articulation agreements between secondary and postsecondary institutions in North Dakota.

The five curriculum planning levels are described as follows:

• Prerequisite (PQ)

• Career-Sustaining (CS)

• Specialist (SP)

• Supervisor (SU)

• Manager-Entrepreneur (ME)