Marketing Education


The mission of Marketing Education is to prepare students in marketing, finance, hospitality, and management to understand and apply marketing, management, and entrepreneurial principles; to make rational economic decisions; and to exhibit social responsibility in a global economy. 

About Marketing Education

Marketing Education should:

  • Encourage students to think critically.

  • Stress the integration of and articulation with academics.

  • Be sequenced so that broad-based understandings and skills provide a foundation to support advanced study of marketing.

  • Enable students to acquire broad understandings of and skills in marketing so that they can transfer their skills and knowledge between and among industries.

  • Enable students to understand and use technology to perform marketing activities.

  • Stress the importance of interpersonal skills in diverse societies.

  • Foster a realistic understanding of work.

  • Foster an understanding and appreciation of business ethics.

  • Utilize a variety of types of interactions with the business community.

Performance indicators are assigned to one of five curriculum-planning levels that represent a continuum of instruction ranging from simple to complex. These levels can be used as the basis for developing an unduplicated sequence of instruction for articulation between high school and postsecondary marketing courses. In these cases, instructors can agree as to how far along the continuum students will advance in high school so that postsecondary instructors can initiate instruction at that point in the continuum. This will enable students to focus on new, more advanced subject matter rather than on content previously mastered. This will also prepare for the articulation agreements between secondary and postsecondary institutions in North Dakota.

The five curriculum planning levels are described as follows:

  • Prerequisite (PQ)

  • Career-Sustaining (CS)

  • Specialist (SP)

  • Supervisor (SU)

  • Manager-Entrepreneur (ME)

Standards & Frameworks

Contact Information

Distance Education Resources

Awesome Inventions

DANIELS FUND – Ethics Case Studies

  • The Daniels Fund materials are provided FREE to educators. There are mini-cases added twice a month. You can download the case and the discussion points to use in the classroom (or distance learning) and have students discuss the discussion points. Download whatever you need. All they ask is that you give them a number of how many students will be using them.


  • EconEdLink provides a premier source of classroom-tested, internet-based economic and personal finance lesson materials for K-12 teachers and their students

EduTech Webinar: Creating an Online Classroom Utilizing Microsoft Teams

Everfi – Finance Course

Knowledge Matters (virtual business challenge)

  • Knowledge Matters’ simulations are cloud-based and accessible from any device or browser for remote learning. The servers and digital simulations and are completely operational around the world. If you have questions, support is available via Virtual Business for High School and Case Simulations for College.


  • LEAD4CHANGE is a student leadership program where students make BIG changes. They can work individually or as a team. A leadership curriculum with a community service framework.

Marketing Dive

  • This is a daily newsletter called Dive Newsletter which provides you with a current marketing case study situation for classroom discussion.  Contact Laurie Salander for information; she uses them in her classes.

MBA Research and Curriculum Center

  • North Dakota is a member state of the MBA Research Consortium. The Curriculum Center for Students is now free through June 30, 2020. Log in to the MBA Research Teacher Resource Portal by clicking on State’s Connection in the Quick Links. All materials are free: School Based Enterprise, activities, performance indicators, etc.

Morning Brew

  • You receive a daily (once a day) case study style situation that is current to use online or in the classroom.  Contact Janna Kohler if you have questions.

Next Gen Personal Finance

North Dakota DECA

  • Resources are available for current DECA Advisors using your log in and password. Resources include role play situations, sample tests, performance indicators, case studies, and more.

Reach and Teach

  • The Virtual Interview Series on this site includes a worksheet to help students react to the discussion and presentation.  There is a series of interviews in the Sports Marketing and Marketing fields.  They include people who have worked with Lebron James, Olympics, Justin Bieber and many more in the Entertainment and Sports Fields.  Great Resource and FREE.


Retail Brew

  • You receive twice a week a case study style situation that your can use in the classroom.  These are morning and business focused.  Contact Janna Kohler if you have questions.

Rubin Education


  • Free Access to all Stukent Courseware from now until the end of the semester.  Courses include:  Social media marketing, Principles of marketing, Personal finance, and Digital marketing.  Contact Janna Kohler, Troy Olson or Michelle Hoff if you need more information.
  • or contact Kelton Brough at